Is it really possible to 'think yourself thin'? Could imagining dining on a decadent meal alleviate your cravings to actually eat one? This NY Times article examines evidence that seems to suggest this could be possible.
You would give yourself a few seconds to imagine tasting and chewing one truffle. If there’s a picture on the box, you could focus on it. Then you would imagine eating another, and then another and another...until at last you could open the box of real chocolates without making a total pig of yourself. And then you could start on fantasies of other vices you wanted to eliminate."