Perhaps most interesting though, was what happened when subjects in the suppression condition subsequently performed another stream of consciousness session, however this time were told that they were allowed to think of a white bear. Now, these participants who originally attempted to suppress the white bear thought spent an overwhelming amount of time discussing white bears and pressing the button, significantly more so than the group that was allowed to think of a white bear without any previous suppression. It appeared that suppression of a thought led to its subsequent overindulgence."

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